Triumph is a British motor company which is probably one of the oldest in the business of automobiles and motorbikes. The company was first founded in Germany but later moved to Coventry, England. In the beginning, Triumph was only involved with manufacture of bicycles and motorbikes. The Triumph motor bikes were favored by the British army and Triumph quickly became a household name.
In 1921, the company ventured into car making and released the first Triumph 10/20. This led to more successive cars which were elegant and speedy. However, in the 30s and 40s, there were far too many car companies and engineering feats had not conquered all the mechanical problems. Triumph went into severe financial hardships and stopped production for most of the 2nd world war. The company underwent more changes after the war and was finally bought by British Leyland in the 60s.
Triumph continued to make both sports and sedans and was quite successful on the domestic market. The TR7 series had many engineering problems including excessive consumption of gas and failure to run at high altitudes. This was followed by the TR8 which was more fuel efficient but had multiple breakdowns.
Triumph finally closed in 1984 and was replaced by the Rover 200. Today. BMW owns the rover group and Triumph has been relegated to the history books.
Triumph primarily failed because the engineering was second rate. The cars were frequently known to break down and even though speedy consumed too much gas. During the oil crises of the 70s, the car went downhill and could never get back on its feet. Plus, at the sometime there were many other domestic and international cars which were much cheaper and fuel efficient. Consumers in the 70s were just learning how to be energy conscious and were looking for fuel efficient cars- not gas guzzlers.
BMW has not expressed any interest in reviving Triumph. The current economic gloom has all car manufacturers on the brink of bankruptcy and no more fool hardy innovations are planned.
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